About Me – Larry Goldman

I’m a Denver-based senior product marketer who has worked across both large enterprises (Oracle, Progress) to scrappy startups (Decisioneering, EMS, Dizzion, Sauce Labs), and industries from infrastructure management to app testing to professional services and online training.

I’ve been fortunate in my career to have practiced and been exposed to every aspect of PMM, from product messaging and corporate positioning to analyst relations, competitive analysis, sales enablement, and all forms of content development.  When asked, I say that my “superpower” is my curiosity, which has helped me to become a knowledge center and a fast learner, wherever I work.

Larry Goldman

Here’s a fairly recent version of my resume.

Beyond work, I enjoy an active life. My passions include my family and daughter, fly fishing, gardening, biking, skiing, dogs, coffee, travel, and breakfast burritos (the last is more of an obsession).

When it comes to my marketing career, I think the section below does a bang-up job of laying out my strengths and focus. Feel free to connect with me via LinkedIn.

Who Am I?

An Experienced, Versatile Product Marketing Leader

  • 18+ years of technical B2B product marketing for SaaS, services, desktop software, and enterprise platforms
  • Experience covers product development through to post-launch advertising
  • Dedicated to impactful messaging and content-based demand generation

A Leader by Example

  • Enthusiastic, goal-oriented manager
  • Reputation for participatory leadership and cross-functional collaboration (product marketing is a contact sport)
  • Build and lead successful product marketing teams, most often as a “coach/player”

Dedicated to Data-based Decisions

  • What isn’t measured doesn’t get done.
  • I do love data and understand operational excellence techniques
  • All campaigns should have metrics and goals

With A Serious Skillset

  • Highly proficient writer and editor, always looking to automate processes with AI (but still have an active human hand on final output)
  • Sinking my teeth into generative AI for various tasks that make my life easier
  • Experienced with business and automation solutions (Marketo, Salesforce, SalesLoft, etc.)

Passionate about Communication

  • “Know the customers best.” Speak in their language, about their issues
  • Effective communication is concise, brand-aligned, and a driver of action
  • B2B marketing should be creative

Seeking the Right Opportunity

  • I am pursuing a strategic marketing leadership role that will have a meaningful impact on the organization’s top objectives
  • Seeking an energetic, growth-oriented organization looking for a “servant leader” manager who can build and mentor a product marketing team
  • Desiring a creative, no-ego environment open to marketing experimentation and exploring new solutions to existing issues

The ideal company will have: a clear commitment to support product marketing, open communication, management transparency, an ethical foundation, a balance between personal and work life, and low drama. Is this your organization? Then contact me!