About Me – Larry Goldman

I’m a mid-continent product marketer lucky enough to breathe the rarefied air of Denver each day. My first passion was geology, but after a few years of gold and oil exploration work, I fell prey to the siren call of the software industry.

Larry GoldmanUltimately, my goals with this site are (1) to create an outlet for my ideas and research, and (2) to amuse and inform my friends, colleagues, and – I hope – new acquaintances. Feel free to connect with me via LinkedIn.

My passions include: my family and daughter, product marketing, grammar, gardening, biking, skiing, dogs, coffee, travel, and breakfast burritos (the last is more of an obsession).

When it comes to my marketing career, I think the section below does a bang-up job of laying out my strengths and focus. Here’s a fairly recent version of my resume.

Who Am I?

An Experienced, Versatile Product Marketing Leader

  • 15+ years of technical B2B product marketing for SaaS, services, desktop software, and enterprise platforms
  • Experience covers product development through to post-launch advertising
  • Dedicated to impactful messaging and content-based demand generation

A Leader by Example

  • Enthusiastic, goal-oriented manager
  • Reputation for participatory leadership and cross-functional collaboration (product marketing is a contact sport)
  • Build and lead successful product marketing teams

Dedicated to Data-based Decisions

  • What isn’t measured doesn’t get done.
  • I do love data and understand operational excellence techniques
  • All campaigns should have metrics and goals

With A Serious Skillset

  • Highly proficient writer and editor, adept with Word, Excel, and PowerPoint
  • Sinking my teeth into generative AI for various tasks that make my life easier
  • Experienced with business and automation solutions (Marketo, Salesforce, SalesLoft, etc.)

Passionate about Communication

  • “Know thy customers first.” Speak in their language, about their issues
  • Effective communication is concise, brand-aligned, and a driver of action
  • B2B marketing should be creative

Seeking the Right Opportunity

  • I am pursuing a strategic marketing leadership role that will have a meaningful impact on the organization’s top objectives
  • Seeking an energetic, growth-oriented organization looking for a “servant leader” manager who can build and mentor a product marketing team
  • Desiring a creative, no-ego environment open to marketing experimentation and exploring new solutions to existing issues

The ideal company will have: a clear commitment to support product marketing, open communication, management transparency, an ethical foundation, balance between personal and work life, and low drama. Is this your organization? Then contact me!