Portfolio – Larry Goldman

This page contains publicly accessible assets. Unless noted, I created the entire resource (although I always had help with editing, graphics, etc. – content = teamwork).

Looking for something you don’t see here?

Yes, I have created video scripts, battle cards, sell sheets, and more. Many are proprietary, and I am glad to show or share on request. If you’d like to discuss a specific asset type, contact me – I’m glad to talk.

Selected Blog Post Examples

Paper Examples

Webinar Examples

Success Story Examples

Datasheet / Brochure Examples

Template Examples

  • Competitive Battle Card Template – I created this after seeing that none of the battle cards at Progress matched. Sales and product approved, and it was eventually adopted by the other two business units. (original was in PPT)
  • Go-to-Market Campaign Brief – I like to use this one as an early primer for any launch or campaign. It forces you to put ideas to “paper,” align with the org’s objectives, clearly define the market, and develop messaging drafts.
  • Booth Messaging Template – I created this after a barrage of requests from the field team asking for booth copy. The template helped them focus on their request and present the data we needed. Adopted for global shows, this streamlined the process and tracked communication.

Recent Public Presentations (Decks)

I do enjoy speaking on product marketing topics as well as representing the products of my employer (see webinar examples).

Ad Examples

Sure, who does print ads anymore? Still, these are fine examples of creative experimentation, market positioning, and a focus on prospect needs and pains.