Plenty to see here. Unless noted, I created the entire asset (although I always had help with editing, graphics, etc. – content = teamwork).
Selected Blog Post Examples
- Introducing the Enhanced WAF in Progress LoadMaster 360 (6/7/24)
- WhatsUp Gold 2023.0: Greater Transparency and Wider Access to Network Data (6/21/23)
- Defined and Explained: IT Infrastructure Monitoring (5/17/23)
- How to Handle a Third-Party Oracle Support Skeptic (1/31/21)
Paper Examples
- (NEW) The Essential Guide to AI Governance (2025) – Consulting project for PrivacyWise
- The Skeptic’s Guide to Oracle Third-Party Support (2022) – supported by six excerpted blog posts to drive interest
- How to Succeed with Load Balancing in a Hybrid Multi-Cloud World (October 2022 EMA Research Report) – This was a unique paid report written by EMA, where I proposed the research, helped craft the direction, and edited and helped shape the final draft
- eBook: 10 Organizations from 10 Industries Using Third-Party Oracle Database Support (2021) – Great help from our designer!
Webinar Examples
- Customer Interview: Uninterrupted Education: How Seminole County Public School District Ensures a Reliable IT Infrastructure
- Monitoring Overview: Monitor More of Your Modern IT Infrastructure
- Thought Leadership: How to Achieve Full Stack Observability in Highly Distributed Environments
Success Story Examples
- Oracle E-Business Suite Success Story – Genus plc
- Oracle Siebel Success Story – Lexmark
- Oracle Database Success Story – Healthcare Insurance Company
Datasheet / Brochure Examples
- Insights and Observability for Your Applications and LoadMasters
- Progress Infrastructure Management Product Brochure (2024) – Datasheet for the entire portfolio of products. I proposed the asset and wrote pages 2-8 prior to leaving Progress. Published after I left.
Template Examples
- Competitive Battle Card Template – I created this after seeing that none of the battle cards at Progress matched. Sales and product approved, and it was eventually adopted by the other two business units. (original was in PPT)
- Go-to-Market Campaign Brief – I like to use this one as an early primer for any launch or campaign. It forces you to put ideas to “paper,” align with the org’s objectives, clearly define the market, and develop messaging drafts.
- Booth Messaging Template – I created this after a barrage of requests from the field team asking for booth copy. The template helped them focus on their request and present the data we needed. Adopted for global shows, this streamlined the process and tracked communication.
Recent Public Presentations (Decks)
I do enjoy speaking on product marketing topics as well as representing the products of my employer (see webinar examples).
- PMA Denver Summit 2024 – The Struggle for Product Marketing Metrics Is Real – Let’s Discuss (Selected as popular choice for the virtual “Product Marketing Festival” on 9/25/24)
- PMA Denver Summit 2023 – Take Control: Make Your Product Marketing Team Indispensable
- Denver Startup Week 2023 – Who, What, When, Why of Adding Product Marketing at Your Startup (joint presentation)
Ad Examples
Sure, who does print ads anymore? Still, these are fine examples of creative experimentation, market positioning, and a focus on prospect needs and pains.
- Notre Dame Online Training
- Catch of the Day – Online Training
- Graduate Car Advert – Online Training
- The Amount You Practice – Online Training
- Dueling Engines and Eras – Online Training
Looking for something you don’t see here?
Yes, I have created video scripts, battle cards, sell sheets, and more. But many are proprietary, and I will not publish them here out of respect (and perhaps, slight fear).
If you’d like to discuss a specific asset type, contact me – I’m glad to talk.