Since 2025, I’ve been working with small firms to improve their marketing content and messaging. My services include:
- Messaging review and revision
- Content creation – both long and short form
- Go-to-market strategy and campaign creation
- Website review and copy creation
- Competitive analysis
You can view examples of recent work, presentations, and even templates by visiting my Portfolio. I’d love to assist your needs.
Example: PrivacyWise
I completed work on a long-form paper for PrivacyWise, The Essential Guide to AI Governance.
Work completed for this project:
- Co-created project definition document
- Compiled and applied in-depth market research on AI Governance (a new topic area for me)
- Wrote and formatted three drafts of the paper, revised through continuous feedback with firm
- Created all diagrams and figures (not cover image)
- Completed a marketing guide that included campaign themes for multiple personas, social media messaging, website copy, and promotional messaging
Example: 1st Resource
I completed work on a survey and long-form paper for win-loss analysis services. Management consultancy has since closed (retirement of principal owner). The Product Marketer’s Win-Loss Playbook: Turning Customer Insights into Competitive Wins
Work completed for this project:
- Defined project in collaboration with customer, brought knowledge of target segment for win-loss analysis market
- Devised and completed survey of 30+ product marketing leaders
- Analyzed data with AI, created framework for lead-generating paper
- Delivered final paper targetd to product marketers, created go-to-market plan for customer.